Putting Super in Supermarket

Dairy AidRon and I went to one of the larger supermarkets to stock up on groceries. Since we have kitchen, there is no reason to eat out all the time. However, there was something different in this shopping experience; it was something we have never witnessed ever in our travels.

Every aisle had young women standing around in colorful uniforms with varied logos. Upon closer inspection, I could see that each woman worked for a specific line of products. Their uniform color matched the colors on the line of products. There is some brand of crackers we had never heard of before, but all of their products are in lime green packages. Their young representative is in a lime green uniform with the company logo on it.

As one approaches a product, the corresponding delegate comes up to you to answer any Watching her Preyquestions one may have about the products. Should you look at the vast selection aimlessly, the throng of promoters will be on you like white on snowflakes trying to persuade you to choose their line.

This dairy shopper is making the correct choice, so this dairy company employee only needs to monitor the customer.

This was fun to watch and interesting to experience first hand. I wish I could have caught a picture of some of the regular grocery aisles where there are two to four of these helpers ready to pounce. It really does make it difficult to navigate around them and other shopping carts.

After completing my Ed.D., the frustration of finding a teaching position where I was willing to live, led to Ron and I leaving the country. We intended to travel for a year before settling somewhere in MA or RI. We left the US without any credit card debt, no car payments and our house mortgage paid by renters. We had $10,000 in the bank to make our way through a year.