As an article in Portfolio.hu points out, Wizz Air has the area wrapped up in a neat cloud covered package. There really is no need for another significant national airline. After Sólyom Airways, with their non-Hungarian moniker attempted and failed rapidly, it should be obvious that another attempt is futile. It is like riding the merry-go-round; there is no ending point, just going in circles.
You can read the Portfolio.hu article here.